- Social challenge
How can we minimize our climate footprint yet attract more tourists to Skåne?
We want more people to discover Skåne. We also need to get tourism to contribute to the battle against climate change.
People want to travel, to wake up in a new place, discover a new city and meet new people. They want to eat different food, do other things and understand other cultures. After the corona pandemic, that will is only expected to be greater. Meanwhile, travel, hotel nights and restaurant visits emit greenhouse gases. The climate is changing and we need to make tourism contribute to the battle.